How to Write an Article.
Even as I write these words, I’m conscious that this might seem too ‘basic’ a topic to discuss on LinkedIn
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a platform where daily discourse revolves around high concepts of business strategy, leadership and more (when people aren’t simply busy looking for a job that is!)
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Then again, I find that in our feverish pursuit of the big things and big ideas, it's the little things that tend to get sidelined. Little things, but not unimportant things. Like...how to write an article.
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As a content marketing professional, I’ve probably written over a hundred articles, and proof-read or edited even more. But this isn’t about me, or others of my ilk.
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This is about countless people - educated, qualified, exceptional achievers in some cases - who, when confronted with the prospect of putting pen to paper (metaphorically speaking, in this digital age!) are a tad unsure about how to get started.
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you’re a senior executive or leader, but actually holds true for anyone. At any point in your career, you might need to showcase your expertise, either to fulfil your organization’s objectives or to build your ‘personal brand’.
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Now, it is of course possible to get your article ‘ghostwritten’ entirely by a professional writer (be it from within or outside your internal marketing/communications team).
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To share a rough outline of your thoughts and leave it to someone else to actually put it together.
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Yes, you could do that. But...wouldn’t it be great if, time permitting, you were able to do it yourself? To say what you wanted to say in your own words? To truly be the author of your own article?
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